| ELEMENT |
DISTINGUISHED (4) |
PROFICIENT (3) |
APPRENTICE (2) |
NOVICE (1) |
| THEME |
The topic, theme or message of the billboard is
extremely clear. |
The topic, theme or message of the billboard is clear. |
The topic, theme or message of the billboard is
muddled. |
The topic, theme or message of the billboard is
confusing. |
| CONCEPTS |
The selected visuals and material thoroughly enhance
understanding of the topic, theme, or message. |
The selected visuals and material proficiently
enhance understanding of the topic, theme, or message.
|
The selected visuals and material muddle the
understanding of the topic, theme, or message. |
The selected visuals and material do bring
understanding of the topic, theme, or message. |
| TEXT SUPPORTS CONCEPTS |
The selected text thoroughly enhances
understanding of the topic, theme, or message. |
The selected text proficiently
enhances understanding of the topic, theme, or message.
|
The selected text muddle the
understanding of the topic, theme, or message. |
The selected text does not bring
understanding of the topic, theme, or message. |
| VISUAL ARRANGEMENT |
The visuals are expertly arranged to direct the viewer's eye
in a way that matches the student's intent. |
The visuals are proficiently arranged to direct the viewer's eye
in a way that matches the student's intent. |
The visuals are not always arranged to direct the viewer's eye
in a way that matches the student's intent. |
The visuals are not arranged to direct the viewer's eye
in a way that matches the student's intent. |
| STYLE |
The style of the billboard is extremely appropriate for the
target audience and holds the
attention of the audience for which it was intended. |
The style of the billboard is proficiently appropriate for the
target audience and for the most part
holds the attention of the audience for which it
was intended
. |
The style of the billboard is somewhat appropriate for the
target audience and somewhat holds
the attention of the audience for which it was intended. |
The style of the billboard is not appropriate for the
target audience and does not hold the
attention of the audience for which it was intended. |
| Total |
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