Ad Rubric

Create a one page advertisement like you'd see in a magazine. You want to get your reader's attention, demonstrate the need for what you are selling, and show how your product/service will satisfy that need. Study professional ads to see how these goals are accomplished and use those examples as your models.

 

DISTINGUISHED (4)

PROFICIENT (3)

APPRENTICE (2)

NOVICE (1)

Language

Persuasive expressions to convince consumers of the quality of the product.

Shows convincing evidence of product superiority.

 

Complex expressions to define product qualities.

 Mundane expressions to define product qualities.

 Basic use of language.

Target market

Clearly defined target audience.

Persuasive use of target market values to present the product.

 

Clearly defined target audience.

  Appeal to a general audience.

 Confusion pertaining to defined target

Graphics

Effective use of appropriate graphics to create a persuasive illusion.

Advanced use of graphics to illustrate product to create a strong point..

Use of graphics to illustrate product to create a good point..

 Simple use of graphics to illustrate product.

Overall quality

Persuasive presentation that entices the target audience to purchase the product.

Sophisticated presentation of product.

General presentation of product.

 Poor presentation of product.

 

 

 

Total Score

 

 

Source: http://cte.jhu.edu/techacademy/web/2000/wilsonm/rubric.html