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ELEMENTS
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1-3
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4-7
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8-10
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Score
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| Presentation skills |
Basic use of dialogue. |
Complex interactions to illustrate
product qualities. |
Persuasive interactions to convince
consumers of the quality of the product.
Shows convincing evidence of product superiority. |
|
| Target market |
Appeal to a general audience. |
Clearly defined target audience. |
Clearly defined target audience.
Persuasive use of target market values to present the product. |
|
| Scenery/props |
Simple use of scenery and/or props to
present the product. |
Advanced use of scenery and/or props to
present the product. |
Persuasive use of scenery and/or props to
present the product. |
|
| Overall quality |
General presentation of product. |
Sophisticated presentation of product. |
Persuasive presentation that entices the
target audience to purchase the product. |
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Total Score
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